If you’re looking to build your business through content marketing, then you’ll need to know how to write sticky content. It can be a difficult task, but there are some promising methods you can use to make your content stick.
Firstly, you need to give your audience a human touch. This means making your text simple and relatable. You should also include examples and stories that make your message more concrete.
1. Make it simple
One of the best ways to make content stickier is to write it plainly. Studies show that writing plainly erases ambiguity, saves readers’ brainpower and makes it easier for customer support teams to clear up confusing messages.
This can also be accomplished by breaking a long piece of content into smaller subtopics that are easy to digest. Hemingway famously divided long paragraphs into short ones, which made his works much easier on the eye and more readable.
When it comes to writing sticky content, it’s all about making your message relevant and accessible to everyone. No matter how smart you are, it’s not going to help if your customers can’t understand what you’re trying to say.
2. Give it a human touch
Whether it’s in the form of an email, a video or a personal note from a customer service associate, giving your marketing plan a human touch can help to make your brand feel more personable. Consumers have grown to expect a personalized approach and an experience that feels genuinely real.
Sticky content can be hard to achieve without knowing your target audience, so it’s important to do your research. This will allow you to know what they respond to, which will help you to tailor your strategy accordingly.
According to Chip and Dan Heath, sticky messages have 6 key features – they’re simple, unexpected, concrete, credible, emotional and tell a story. These elements will help you to write compelling content that your readers won’t be able to put down.
3. Make it relevant
In a world where everyone is trying to snag the attention of readers and get them to re-visit their sites, it’s more important than ever to know how to write sticky content. The right website copy writing will make your business memorable, build brand affinity and keep your best clients coming back for more.
When writing sticky content, you must first find out what your audience really cares about. Focus on their pain points, aspirations and how your product or service can improve their lives.
Next, you’ll need to create a sense of credibility. This can be done by quoting the right sources, conducting interviews and sharing specialised information.
4. Don’t overdo it
Sticky content is what gets people to come back to your website, or at least keep reading a long article. That’s why it’s so important to write a lot of great content on a regular basis.
However, it’s crucial not to overdo it. You don’t want to overwhelm your readers, or leave them wondering what to do next.
The most effective way to make sure your visitors don’t get confused is by sticking only a few elements on the page. This will help them continue scrolling without any hindrances and allow you to guide them towards the right content, which is vital for lowering your bounce rate and improving user experience.
5. Make it interactive
The goal of sticky content is to get people thinking about your brand long after they’ve finished reading, watching or hearing it. It can be as simple as a catchy jingle or a well-written piece of marketing copy that leaves them in awe.
Creating sticky content requires a certain level of expertise and intimate knowledge of your audience. It also involves turning them into participants and making them feel like they are part of the story.
You can make your content more interactive by adding images, infographics, videos or diagrams to your text. This will help you produce an emotional response much faster than just text alone can do.
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