Instagram-based thrift stores have become a hot trend online. From strappy jumpsuits to drape skirts, these shops offer up cool clothing for Clueless girls on a budget.
Founded by Dohoran Pradhan, this Nepal-based thrift shop has a digital closet full of bodycon dresses and thigh-high boots. Her brand is also a go-to for chikankari lovers.
When it comes to festive wear, the Pink City is a go-to destination for all things Indian. Whether it’s the classic Kurti or gharara sets, you will find them all in Jaipur’s famous flea markets and wholesale shops. But this Diwali, we’re recommending you shop from homegrown brands that are taking over the market and becoming a celebrity favourite for their contemporary styles with an Indian touch.
With a focus on ethical fashion and sustainability, this artisanal brand is making a name for itself in the industry with their stunning range of dresses and kurtas. From sharara sets that would make ideal wedding guests outfits to short kurtas with pre-stitched shrugs, the brand is all about giving these everyday staples minor contemporary tweaks.
The brand is also a favourite amongst Bollywood celebrities and has been worn by the likes of Kareena Kapoor Khan and Sonakshi Sinha. Embrace the festive spirit with a beige gota embroidered sharara set from Gulabo Jaipur.
Known for their chic and casual ethnic wear, this Jaipur-based label has all the styles you need to look perfect on special occasions. Their kurta sets, palazzos, and lehengas are a must-have in every girl’s wardrobe. You can also look up to their accessories like jhumkas, which will amp up a simple cotton set or even dress up a lehenga!
Label Romi Jain
If you’re a fan of gossamer weaves like tissue and chiffon, you’ll find the most stunning sarees, lehengas, suit sets and kurtis on this shop. They also stock ikkats and tastefully clashing prints in a range of colours and silhouettes. This Insta account curates a fine collection of ethnic wear and their marodi work on organza is absolutely to die for. Sai Tamhankar sported a grey tissue Chanderi saree featuring marodi work with a chevron print blouse and minimal oxidized jewellery.
Sarees & Kurtas
Kurtas are a popular form of ethnic wear that women deem as their go-to attire for several casual and formal occasions. They are loose-fitting upper body garments that are worn over a regular pyjama, salwars or churidars and can be plain or embellished with embroidery, usually chikan work. They are available in a range of colors, designs and finishes and come with various necklines like v-neck, boat neck, round neck, mandarin collar, u-neckline, scoop, peter pan, sweetheart, off shoulder and square neckline shapes.
With a flair for minimal ethnic fashion, this online store’s Insta account is a treat for the eyes. Scrolling through their collection will have you lusting over their soothing natual fabrics and Victorian-lace styles. Their kurtis are perfect for Diwali, Raksha Bandhan, Eid and Navratri, and wedding functions.
This online store is a long-running contender when it comes to tasteful choice-able ethnics. Their kurtis are a mix-and-match of modern designs and traditional silhouettes that appeal to most girls. Moreover, their range of embroidered sarees are at par with contemporary demands and are suitable for both formal and casual occasions.
If you’re a fan of chikankari, then Lucknowi Andaaz is your best bet. Their intricate kurtis are a must-have for any chikankari lover. This online store is also known for their gota embroidered lehengas and suits.